Wednesday, March 18, 2009

Sales Prospecting



An important ingredient in the successful retail or service business is good selling. Without it, many sales are lost sales that may mean the difference between success and failure.

Sales prospecting precedes actual selling. The job of sales prospecting is to locate qualified sales leads that may buy your products or services. Once you have some qualified leads, then it's time to start selling! Essentially, prospecting involves not waiting for the customer to show up at a store or to phone about a service. It is concerned with taking the initiative by going to the customer with a product or service idea.

No comments: