Tips about Email blasts

Email blasts are still one of the best marketing tools with its simplicity, response and low cost. They are most effective for Sales leads generation. Like most good things there is a dark side.

• First and foremost is SPAM, being called a spammer is one of the most nasty things you can all an Internet marketer. You want to insure your list has opted in. Do not use some small text at the bottom of an invoice or other doc. Don’t be sneaky, just be honest and up front.
• Here is perhaps the most important missed understood part: fresh email lists. Keep your list fresh, remove old emails that are not up to date
• On your website, always have a place to join your newsletter, product announcements or information request. Insure you can segment them out as well. For example if someone is interested in bricks don’t send them information about tires. However you may want to send them information on mortar or scaffolding. This will keep your list fresh and provide value to the prospect.
• The last point, send information at least a couple of times a month. When the prospect signs up let them know that the emails will come daily, weekly, bi-weekly or monthly. Make sure what ever you say you can support but do not over commit.

Email blasts are simple but think it through and make it a standard part of your marketing plan.