Showing posts with label online language translations. Show all posts
Showing posts with label online language translations. Show all posts

Sunday, August 23, 2009

Spammers Want to go Multilingual Use Automated Translations Software

For years spammers relied on basic mass marketing concepts in an attempt to target everyone, everywhere, thereby sacrificing quality for quantity.
Things changed, at least for some of them. Realizing the advantages of market segmentation, certain spammers started segmenting the databases of harvested or emails based on their country of origin, followed by an attempt to go local in terms of spamming by using the native language of the prospective recipients.
Nowadays, spam is not just going multilingual; on demand translation services exclusively marketed to cybercriminals are prone to change the name of the game, allowing them to easily localize the messages for their upcoming malware/spam/phishing campaign to the native language of the targeted audience.
The ongoing localization as a trend was also confirmed in McAfee’s Global S.P.A.M Diaries experiment conducted in 2008 (page 12), where the same countries once again topped the charts for receiving most of the localized spam messages.
If automated translation could help spammer. It can help your marketing team too. Contact language translation online or online language translations companies.

Sunday, August 9, 2009

The paradigm shifts to automated translation

Over the past two years, there has been a definitive shift in the demand and perspectives on automated translation, despite the fact that statistical machine translation (SMT) was a new methodology that would change the paradigm for machine translation, back in the fall last year. While the government was seeing success with statistical MT, translators felt threatened, language service providers were skeptical at best, the commercial enterprise saw little value in what any type of MT could provide.
This year it is evident the dark cloud over automated translation is starting to lift. Companies approached several times in the past are now talkingout of their own free will; translators are opening up to the idea of working with SMT and automated translation is the new buzz. Why the change?
We see several factors that are contributing to the shift:
  1. Global companies are feeling pressure to bring products to market faster, leading to greater demand for translation at lower costs
  2. Microsoft has developed and successfully deployed its own version of statistically based translation software (SMT) to translate knowledge base content resulting in an increase in user satisfaction – truly a compelling argument to consider SMT!
  3. Information is power – maybe a bit cliché, but exabytes of new digital data are being created annually and users want access to this information in their own language
  4. More countries are coming “online” and the language of the internet continues to diversify. Users that speak languages other than English are beginning to dominate the web
  5. Google keeps automated translation in front of web users with their own version of SMT.

Given these factors, it is clear that statistical MT can have a significant impact on global communications. So look out for more automatic translation software or online language translations this year.